"Advertisers Show Interest In iPad" by Stephanie Clifford

"Advertisers Show Interest in iPad," by Stephanie Clifford, (click on iPad for link,) is about advertisers getting used to one of the newest technologies, the iPad. The iPad is an incredible little device. It's basically a laptop that has been shrunk down to 1.5 pounds and .5 inches thin. You can look at your email, go on websites, look at pictures, and watch movies on the new iPad. The best part about it - you can carry it around anywhere you go because of its slim build and it weighing almost nothing at all. At first advertisers were almost nervous about advertising this device, probably because of the way the economy is at this point. Because so many people have already reserved spots to advertise and are so interested in the product, advertisers have loosened up a little bit about advertising the product.

April 3rd is coming quick, the day the iPad will finally be introduced. FedEx has already bought space from The Wall Street Journal and News week. Capital One, Chase Shappire, Toyota and Buick are others who purchased spots to advertise. As excitement over the new product decreases a little, advertisers are left confused with how to price the ad's properly.

I chose this article because it represents the way technology is changing our world. We went from having huge computer screens and devices in our house to being able to have a bunch of choices between different computers, even hand held ones now that has everything on it. this article relates to my groups webisode project because it describes one of the many new technologies that will change the world. Although it has nothing to do with the future of AM, it has everything to do with the future.

The new iPad has everything in one little hand held device. Although it is so convenient it does raise some problems or concerns. For example, how will they advertise this? What prices will they charge for advertisement spots?

This relates to our book because our book is about media programming. Our book talks about current technologies and trends as well as the future trends. Advertisers need to consider what to price ad's for as well as where they should be presented.

The iPad seems to be an incredible device, especially with people without a computer, for example high school students. If i'm sitting in the library at school, or in the waiting room at the doctor's office, I always see people waiting and playing on their cell phones. By having the iPad, it will be a convenient, fast application that I believe a lot of people will buy and will really sell.

iPad video