Thursday, March 25, 2010

Is voice becoming the new text (again)?


Is voice becoming the new text (again)? by John D. Sutter, click "text" for link, talks about voice recognition becoming the new "it" of technology. Because of all the recent technologies with smartphones having voice recognition, why shouldn't someone be able to have the choice to tell there phone to send a text message? Instead of having to type out your text message, or if you have bigger fingers than others, talking to your device and telling it a command would really benefit some people.
By having this luxury of being able to give your cell phone commands, it could really benefit everyone for the better. For example, it would help people while they are driving. Since texting and being on phones while driving is now such a huge deal, even bigger than people driving drunk, being able to talk to you phone and tell it what to do would help us keep our eyes on the road. Another positive the article states is that instead of taking the time to scan through all your voicemail and wasting time, talking to your phone instead of hitting buttons would help us out as well.
"It's now possible to pick up your phone and press a single button and say, 'I want the Yelp.com review of the Capital Grille in Burlington, Massachusetts. Period,' " said Vlad Sejnoha, chief speech scientist at Nuance Communications, a major producer of voice-to-text software.
I thought the above quote was really interesting. It describes what our world that we once knew it, is coming to. Pretty fascinating. They now have different applications that can be downloaded to your phone, such as ShoutOut, Dragon and Vlingo, which will translate speech into text messages and email.
The only problem with creating an application like this is background noise. Background noise interferes with the computers voice recognition software and doesn't allow the device to translate the data correctly. Another problem is that not everyone speaks alike.
This can relate to our book because most of the book talks about the current trends of technologies as well as the
future of technologies. I know when i'm on my cell phone I can use my voice to call someone in my contact list, which
can be a plus when i'm driving.
example video of ShoutOut by Apple.

"Advertisers Show Interest In iPad" by Stephanie Clifford



"Advertisers Show Interest in iPad," by Stephanie Clifford, (click on iPad for link,) is about advertisers getting used to one of the newest technologies, the iPad. The iPad is an incredible little device. It's basically a laptop that has been shrunk down to 1.5 pounds and .5 inches thin. You can look at your email, go on websites, look at pictures, and watch movies on the new iPad. The best part about it - you can carry it around anywhere you go because of its slim build and it weighing almost nothing at all. At first advertisers were almost nervous about advertising this device, probably because of the way the economy is at this point. Because so many people have already reserved spots to advertise and are so interested in the product, advertisers have loosened up a little bit about advertising the product.
April 3rd is coming quick, the day the iPad will finally be introduced. FedEx has already bought space from The Wall Street Journal and News week. Capital One, Chase Shappire, Toyota and Buick are others who purchased spots to advertise. As excitement over the new product decreases a little, advertisers are left confused with how to price the ad's properly.
I chose this article because it represents the way technology is changing our world. We went from having huge computer screens and devices in our house to being able to have a bunch of choices between different computers, even hand held ones now that has everything on it. this article relates to my groups webisode project because it describes one of the many new technologies that will change the world. Although it has nothing to do with the future of AM, it has everything to do with the future.
The new iPad has everything in one little hand held device. Although it is so convenient it does raise some problems or concerns. For example, how will they advertise this? What prices will they charge for advertisement spots?
This relates to our book because our book is about media programming. Our book talks about current technologies and trends as well as the future trends. Advertisers need to consider what to price ad's for as well as where they should be presented.
The iPad seems to be an incredible device, especially with people without a computer, for example high school students. If i'm sitting in the library at school, or in the waiting room at the doctor's office, I always see people waiting and playing on their cell phones. By having the iPad, it will be a convenient, fast application that I believe a lot of people will buy and will really sell.

iPad video