Paul Baroli - WBCB 1490 AM - Program Director/personality

The picutre to the right side of the screen is a picture of the one guy I interviewed. His name was Paul Baroli (right hand side.) Paul is the program director for WBCB 1490 AM radio. He also has his own new show called "Coffee With Kahuna," every weekday at 2:00 p.m.

I made contact with Paul by simply going online. He was one of the guys our webisode group interviewed. I went online and typed into a google search, "local AM radio stations in trenton." Sure enough Paul was located right in Levvittown, PA, which is only about 20 minutes away from Rider. When I e-mailed Paul, he e-mailed me right back saying he would love to get interviewed. This was another hands-on experience that was beneficial to me.

This was actually more of a link towards our webisode than the station profile. I thought it was a good experience and wanted to let others know about it as well, which is why I decided to do a blog post on it also.

Paul Baroli basically handles all the programming issues that take place at WBCB. He controls the station as well as hosts his own show, Coffee with Kahuna, which is a talk show consisting of news, weather and sports, which also contains music, fun and prize giveaways. (google search.) This website has a lot of great pictures of Paul and the activities he does, so check it out! Paul does a lot of hands-on traveling as well. In some of his pictures on the above website, he travels to Washington D.C., etc. One of the things he told me he does, that he always loves doing, is hosting promotional meetings as such places in cities like New Hope. I may actually attend his next gig in New Hope is June.

Paul got started as many people originally start off as, just an on air personality. Paul doesn't care too much about being a program director, I think he cares more about just being an on air personality more than anything. WBCB was a very small studio, so I think the job was more or less handed to him rather than him working up in rank.

Paul has a lot of experience, he has worked with previous radio stations before working with WBCB. He loves his job and knows what he is doing and always has something to say on air, which is key to being successful. Paul has a real passion for his job. When Meghan and I went to WBCB to ask Paul about our projects, specifically what he thinks the future of AM will be, Paul commented by saying that he doesn't think AM is ever going to disappear. He believes that his station especially, is going to flurish because of its localization. Bucks County supports WBCB to the fullest and relies on them to bring them there news. WBCB is a local community oriented station, and because of that Paul believes there station will succeed.

This following quote was taken right from their website. "The programming features a perfect blend of news, talk, sports and music. Its hosts are bright, energetic air personalities who have earned the trust and affection of the community. In the past year WBCB has made numerous technical improvements, installing state-of-the-art equipment. Our new grounding system enables us to send out the strongest, and farthest-reaching, signal in the history of the station."

This paragraph describes WBCB in a nutshell. They are a very local community oriented station. This job is basically the lives of everyone who works there. I think the employees there will go above and beyond for this station to survive - I don't think it will go anywhere in the near future.

I believe Paul likes knowing that his stories, news, weather, reaches his community. I think Paul thinks the best part about his job is knowing that he is making a difference to all those people who tune in to his station and rely on him to bring them their news. I don't think there is anything that Paul dislikes about his job.

Fromt he paragraph above, I think it is pretty obvious that Paul does not believe that their station is going down the drain. I think Paul, along with his other employees believes this station will flurish mainly because of the localized feel for the station itself.

Paul said that one of the ways students can get started is by starting at a smaller station like this one. After the interview, I emailed Paul back to thank him again and actually got offered an internship! They love the youth because it's a new balance in their community. It's a fresh start to a new beginning when they see young people who want to have the same career as them. It's like a sign of relief running into people who have the same interest in them, especially when it comes to a small AM station.

Experience is very important. As i stated above, if you want experience you need to start small. A station like this would be perfect to gain some hands on experience.

Some qualities that would be important would be personality. You need personality to fullfill a job in radio. Radio is all about personality and being yourself. It is also about being reliable and bringing the audience the information they want.

As for the industry journal - I did not have a chance to talk with Paul about that. I think Paul would tell someone to just stop by the station and see what it is they do one day.

This is an example of one of their advertisements: Bucks County Idol

Jeremy Kauffman - News 12 NJ - interviews/interactions with electronic media professionals

Jeremy Kauffman is the executive producer for News 12 NJ, located in Edison, NJ. When Professor Janes told us we needed to find and interview a professional radio producer or TV producer, I got extremely nervous. I could only imagine how busy these people who are high up in their jobs are. This project ended up benefitting me much more than I had thought though. One of my mother's students is the sister of Michele Powers, the local weather anchor over at News 12 NJ. Michele Powers helped me get in contact with Jeremy, who is the executive producer for News 12 in order to complete my assignment.

I thought Jeremy Kauffman was the perfect example of an electronic media professional for this blog post because he has been through it all. Jeremy deals with the entire company, from production to performance to hands on to reaching each employee. Throughout this blog post I will describe what Jeremy does at his job, how he got started, what has led him to being the executive producer and also what he feels is going to be the future for News 12 based on the newer technologies in our world.

Jeremy, as I stated before, is the executive producer, in which he handles everything that happens in the studio as well as on air activities and procedures. Jeremy basically runs the show. He tells his employees what needs to be done that day. He attends the executive meetings that are held everyday. What topics should be touched upon and how to touch upon them. Jeremy made very clear that he wants his station, along with his employees to stress, that his station is the station of record. News 12 is an exclusive, 24-hour local news channel dedicated to serving 14 counties in New Jersey (News12.) Jeremy makes sure that his message, being number 1, is made clear and that his employees prove that through their work and message on air. Being in the News business is not as easy as it seems. You constantly have competition between other news channel who want the same slogan and representation. Jeremy stated also that in order to be a great news channel, like News 12, and to have the title that they have, "the largest, most-watched, local news channel," as also found on their website.

Jeremy got started by starting lower in the business. He was at first just an employee until he decided he wanted to take charge rather than just being a hands on guy. Jeremy had a passion for news as well as making the company as great as they are. By him knowing he could make a difference, he was able to move up in the company.

Jeremy had experience at News 12 as a current employee as well as a smaller news stations, which i'm not sure of the name. The experiences that led Jeremy to this position mainly had to do with his passion for news and his passion for the job. I know Jeremy had started off as the assistant news director for a while as well. As stated before Jeremy wanted to make clear that this would be the best news channel locally.

One thing that Jeremy said he loves are his employees. He said his biggest asset would be his employees because they are the ones he needs to be able to count on. The one thing about the news is that you need to bring your listener what they want to hear RIGHT away. This is not an easy task and Jeremy made clear that his employees are always ready to bring the listener the news. If their is breaking news going on locally, his team is always on the case. Jeremy really did not state anything he did not love about his job. The only thing he said that makes him nervous is the economy. He has such a passion for his job that the economy is the only thing that may drag them down because of AD dollars and advertising in general. With the economy being the way it is, many people are trying to save their money instead of buying ad space.

When I asked Jeremy about the future of News 12 and what he thinks the newer technologies will bring, he replied with how News 12 is going full HD next year. Jeremy also said they will be getting a brand new set with a completely new and updated graphics package as well. Jeremy was not sure about where the future of the station itself would go. He believes that as of right now, and for a while, the station will remain the same. He was a little nervous though that satellite and FiOS may bring them into a draw back. With the way technology is now, in a few years everything may go to satellite which will not be good at all for them because their other slogan is "never on FiOS, never on satellite."

A great idea in order for students to get their foot through the door is with assignments like this. I was dreading doing this assignment (station profile assignment) at first, but once I got my foot through the door, I really enjoyed the experience. So many students received internships through this assignment. Internships are the best way for one to get their foot through the door and get some hands on experience which is what will land you a job eventually. Even starting low in the job will keep gaining you experience.

Experience is extremely important. Think about it this way - would you want to hire someone for a job if you were the manager if they had no experience? Of course not. Experience is what will make you learn. Hands on experience is the best thing you could gain. The best place to gain experience is through an internship that consists with your major or minor. For example, my minor is event planning and I just received an internship at a bridal magazine. Working at a bridal magazine may not be the experience I will need in the future, but meeting people through the internship and doing different activities in the internship is what will benefit me in the long run.

Qualities/characteristics that are needed for working at News 12 NJ would definitely be talent and personality and reliance. News 12 is all about reaching their demographic. You need to have people who will bring the audience their news when they want it and make sure they cover each segment of what the audience is looking for. Talent is the main key as well. You want someone who is going to attract your customers and has that personality you won't find on other stations. Reliance is another key to having this job. The producers and such need to be able to rely on their employees since they are the ones transmitting the news and information to their audience.

As for whether there was an industry journal/trade publication they would recommend reading, I did not get that answer out of Jeremy. I believe his response to that would be to simply watch News 12 and other news channels and see what is alike and different. The best way to find information is by doing research. Which channel brings me my news faster? Which channel is accurate? Which channel can I rely on the most?

Some other media:

This example is on the future of news - the digital divide (future)

I thought this was a cool video on what news producers, anchors, executives, accomplish. (news)

Is voice becoming the new text (again)?

Is voice becoming the new text (again)? by John D. Sutter, click "text" for link, talks about voice recognition becoming the new "it" of technology. Because of all the recent technologies with smartphones having voice recognition, why shouldn't someone be able to have the choice to tell there phone to send a text message? Instead of having to type out your text message, or if you have bigger fingers than others, talking to your device and telling it a command would really benefit some people.

By having this luxury of being able to give your cell phone commands, it could really benefit everyone for the better. For example, it would help people while they are driving. Since texting and being on phones while driving is now such a huge deal, even bigger than people driving drunk, being able to talk to you phone and tell it what to do would help us keep our eyes on the road. Another positive the article states is that instead of taking the time to scan through all your voicemail and wasting time, talking to your phone instead of hitting buttons would help us out as well.

"It's now possible to pick up your phone and press a single button and say, 'I want the Yelp.com review of the Capital Grille in Burlington, Massachusetts. Period,' " said Vlad Sejnoha, chief speech scientist at Nuance Communications, a major producer of voice-to-text software.

I thought the above quote was really interesting. It describes what our world that we once knew it, is coming to. Pretty fascinating. They now have different applications that can be downloaded to your phone, such as ShoutOut, Dragon and Vlingo, which will translate speech into text messages and email.

The only problem with creating an application like this is background noise. Background noise interferes with the computers voice recognition software and doesn't allow the device to translate the data correctly. Another problem is that not everyone speaks alike.

This can relate to our book because most of the book talks about the current trends of technologies as well as the

future of technologies. I know when i'm on my cell phone I can use my voice to call someone in my contact list, which

can be a plus when i'm driving.

example video of ShoutOut by Apple.

"Advertisers Show Interest In iPad" by Stephanie Clifford

"Advertisers Show Interest in iPad," by Stephanie Clifford, (click on iPad for link,) is about advertisers getting used to one of the newest technologies, the iPad. The iPad is an incredible little device. It's basically a laptop that has been shrunk down to 1.5 pounds and .5 inches thin. You can look at your email, go on websites, look at pictures, and watch movies on the new iPad. The best part about it - you can carry it around anywhere you go because of its slim build and it weighing almost nothing at all. At first advertisers were almost nervous about advertising this device, probably because of the way the economy is at this point. Because so many people have already reserved spots to advertise and are so interested in the product, advertisers have loosened up a little bit about advertising the product.

April 3rd is coming quick, the day the iPad will finally be introduced. FedEx has already bought space from The Wall Street Journal and News week. Capital One, Chase Shappire, Toyota and Buick are others who purchased spots to advertise. As excitement over the new product decreases a little, advertisers are left confused with how to price the ad's properly.

I chose this article because it represents the way technology is changing our world. We went from having huge computer screens and devices in our house to being able to have a bunch of choices between different computers, even hand held ones now that has everything on it. this article relates to my groups webisode project because it describes one of the many new technologies that will change the world. Although it has nothing to do with the future of AM, it has everything to do with the future.

The new iPad has everything in one little hand held device. Although it is so convenient it does raise some problems or concerns. For example, how will they advertise this? What prices will they charge for advertisement spots?

This relates to our book because our book is about media programming. Our book talks about current technologies and trends as well as the future trends. Advertisers need to consider what to price ad's for as well as where they should be presented.

The iPad seems to be an incredible device, especially with people without a computer, for example high school students. If i'm sitting in the library at school, or in the waiting room at the doctor's office, I always see people waiting and playing on their cell phones. By having the iPad, it will be a convenient, fast application that I believe a lot of people will buy and will really sell.

iPad video

TV Ads: Measuring Viewer Engagement

TV Ads: Measuring Viewer Engagement, by David Kiley, found in Business Week, describes new tools that measure how well viewers are actually paying attention to programs compared to just having the TV on (http://blackboard.rider.edu/webapps/portal/frameset.jsp?tab_id=_2_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_56860_1%26url%3D.)

Proctor and Gamble, Toyota, and Home Depot are a few that are following up on this. With the recession going on lately, advertisers need to prove to their finance departments that viewers are actually paying attention to ads in order to keep them going, seeing that ads are not exactly cheap. Because advertisers are desperate to find out whether or not their clients are actually listening to the ads, they have convinced the networks and cable channels to pay for the viewer engagement as a program research.

Ford Motor is one of the newest companies to agree with viewer engagement.

They found that Discovery Channel's, Dirty Jobs, with Mike Rowe, had an engagement level of viewers that was off the charts. They found that because of the high number of viewers, Ford should advertise on that channel. They made a deal with Rowe. Rowe would be shown on the Ford ads saying how their trucks are great. Makes sense because trucks and dirty work fit together perfectly. Engagement ratings worked out. Engagement ratings are just like demographics. You want to place ads where they belong. You wouldn't put a Ford commercial on Nick for example.

"Name That Tune-In: Who Will Emerge as The Future of Radio?" - by Marc Fisher

In this article, by Marc Fisher, in The Washington Post, we find that radio listeners of AM and FM are declining when online music such as Limewire, Pandora and other music programs are growing. According to the article, this is our "next radio." The only problem with this generation of online music is that we all expect it to be free, which it's not.

The article I chose talks about Pandora being a music site in which listeners can basically create their own music station. People can pick and choose which songs they like and don't like by simply typing in either the artists name or the name of the song. The problem with this is the royalty rates.

Last.fm is another music site which works a little differently than Pandora does. This station collects music based on the listeners preferences. If a customer was to choose one artist, the program would give feed back on other artists' like the one they chose which the listen may like.

One of the newer media technologies, that I think sounds pretty cool, is a portable CD player that allows the user to play last.fm with Slacker, another music player, at the same time, by connecting your own music stations to a Wi-Fi internet connection.

In the article, Del Colliano talks about how he thinks Apple will only be able to produce the "next radio" because of all Apple's accomplishments so far. Him, along with other people, believe that the next radio won't be the type where you can listen whenever you want, but rather it will play short programs that work with other networks.

Basically the radio of the future will involve only music that you and you alone want to listen to. I think this would be a good and bad idea. It would be good because listeners would be able to listen to what they want. I am a listener and I know I would love that. On the other hand, radio will become less popular than it is right now. If people can pick and choose their music, there would be no one left to listen to the radio except the older crowd.

In our book, "What's Coming for Radio?" talks about radio in the future. Towards the end of the section it describes how wireless broadband services present the biggest threat of audiences to traditional radio, which is basically also what this article describes. It is true, because of the way technology keeps growing, soon it will be useless to even have a radio.